2 RELATE: How to boost your visibility, network and connect successfully with potential funders
In this phase, you learn how to increase your organisation’s visibility and uniqueness by developing a clear program model that highlights the main problem you address, your unique solution, and the impact you achieve.
We explore the three key channels to present yourself to potential foundations – your website, annual reports, and LinkedIn profiles.
Finally, you discover how to network and connect successfully and your individual moves towards a potential partnership.
Training
The training takes 2.5 hours and is conducted via Zoom in a group setting. First, you learn how to increase your visibility by developing a clear program model that outlines the main problem you are addressing, the unique solution you offer, and the impact you are achieving. We then explore the three main communications channels through which you can present yourself to potential foundations: your website, annual reports, and LinkedIn profiles.
Next, we learn how to rank the donors you researched in Phase 1 RESEARCH into hot, medium, and cold categories, and begin developing connections with your strongest matches.
Finally, we cover the so-called 5 moves to connect with your funders: email, phone, meetings, LinkedIn, and events.
Coaching
The second phase RELATE includes the following coaching sessions:
Program model:
We develop or review your program model, which outlines the main problem you are tackling, your unique solution, and the impact you are creating. This will also highlight what makes your organisation unique and visible to potential foundations.
Comms check:
We conduct an analysis of your existing website, annual reports, and LinkedIn profiles, including specific recommendations for improvement.
Connections & 5 moves:
We support you with identifying opportunities to connect with your hottest donor matches and assist you with the right outreach ‘moves’: LinkedIn, sector events, email, phone, meetings.
Tailored to your individual needs
All coaching sessions are delivered in a 1:1 setting exclusively for your organisation.
We develop concrete outputs that you can apply immediately.
Why RELATE matters so much…
Phase 2 Relate is essential for you because it strengthens your visibility and clarity by helping you articulate a clear program model, present your organisation effectively across key channels like your website, annual report, and LinkedIn, strategically prioritize the donors you identified in Module 1, and begin building meaningful connections with your strongest matches.
By learning the five core outreach methods – email, phone, meetings, LinkedIn, and events – you develop a practical toolkit for initiating and nurturing relationships with funders, positioning your organisation for long-term support.
What others say about this phase…
I liked that we all took the time to work to formulate our mission statements together as well as the individual exercises in the breakout rooms.
I really liked the part of the FUNCAP training on the donor mindset and how to showcase a proper website.